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We create great clothes for kids - we offer quality and value and at Prodigee we are proud to be part of the Australian Fashion Industry. Prodigee has exploited a large gap in the retail market - childrens wear fashion - that has been largely ignored by the major fashion retailers in this country. Prodigee...we create great clothes for kids. |
| Address:
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Prodigee Australia /
P.D.F. Clothing 32 Lincoln Street, Brunswick East, Victoria 3057 Australia Phone: +61 3 9386 4600 Fax: +61 3 9386 4500 Branch Offices: 105 Glenferrie Road, Malvern, Victoria 3144 Australia |
| Contact: |
Director
: Vanessa Sofia General Manager : Joseph Sofia |
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| Profile |
| Aspirations |
| Company and The Team |
| Product |
| Communication |

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Prodigee has been established since 1991. With a philosophy of continuous excellence towards design, product and service; Prodigee has quickly established itself as one of Australia's leading children's wear retailers. ![]() When you are doing business with the people from Prodigee you are dealing with people who have a wealth of knowledge and experience in the manufacturing and retail industries. Our design team are fully qualified people with many years experience in the industry. As well as being creative, they are responsive to the changes and trends which are part of the fashion industry. They travel frequently to the fashion centres of USA and EUROPE to ensure that Prodigee designs are always unrivalled in style and up to date with the current trends. |

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| Because Prodigee understands what the kids and
parents want from fashion, we are able to produce a range of
products that offers the customer who is looking for excellent
quality, individual styling and value for money; a wide
selection of fashion that is not mass produced throw-away
fashion.
Product Development an ongoing commitment as customers'
needs and fashion trends change. At store level, Managers
monthly reports are surveyed to track consumer response and
requirements. Design and sourcing, two major areas are
constantly redefined as our designers travel to the major
fashion centres of USA and Europe for the latest ideas and
trends in children's wear. | |

| Understanding what the market wants in the 90's has been made possible due to the thorough analysis of sales and segments within those sales. With computer technology we are able to identify what the customer's needs are; and as a vertical retailer we are in the unique position to be able to convert this information into product development very quickly, recognising trends and forecasting what will have appeal to Prodigee customers. Having the right products preferred by your customers, whether they be those that emulate adult fashion or those that favor classic traditional kidswear, guarantees that the customer can always get something new each month in the Prodigee Megastore. It also enables us to develop a retail image that is consistent, thereby strengthening customer loyalty, as the customers come to know what to except when they shop at a Prodigee store. |
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Having the right store environment
so that a customer feels comfortable means
that the visuals of a Prodigee store is always exactly right.
This includes fixtures, lighting, signs, posters and product
merchandising. Point of sale material in a Prodigee store
targets the customer who is driven by price to the product that
can be worn for any occasion. it is our aim to make shopping in
a Prodigee store a very enjoyable experience for the shopper.
Having the right dialogue with your customer allows us to satisfy the needs of the customer and also gives us valuable feedback on how the customer is responding to our latest products. Good customer service is expected from retailers by the customer.. Prodigee recognises this and all sales staff receive training and development in modern selling techniques. Having the most effective advertising methods that reach your target means that you rate a much better chance of getting your customer into the store or making them a repeat customer. Prodigee has built up a significant customer database which enables us to mail direct to the customers New Season Arrivals / Catalogues / Competitions / Sale Notices. This gives us the opportunity to target this market separately and at the same time enhance our retail image or extend to fun and activity. | |